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 Split the experience into clearer areas (Home, personal space, search) Reduced cognitive load by assigning a primary role to each surface Discovery:
 Introduced resurfacing patterns (e.g. “Remember these?”, “Saved by friends”) to bring back relevant content Prioritized social proof and contextual recommendations to support engagement  Creation:
 Consolidated creation into a single, intentional entry point Designed an expandable composer to support multi-step and AI-assisted flows Allowed users to continue browsing while creation is in progress  Interaction model:
 Designed a swipe-based interaction for lightweight decision-making (save vs skip) Reduced friction by removing unnecessary actions (e.g. “like” without long-term value) Avoided heavy onboarding, enabling users to learn through interaction  Content system:
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